Rodeo is show business as far as he is concerned.  According to Cotton, "You have to run the show, you can't let the show run you.  If you don't keep the audience entertained they will go somewhere else."

Keeping his competition in mind helps Cotton's creative juices flow.  He has been inspired in the past to bring such events to rodeo as Bull Poker, Roman Chariot Races, Bull Teeter-Totter and the "Wild Ride" - which has blown fans at the Red Bluff Round-Up away the past couple of years as some of the biggest names in bronc riding donned outrageous costumes and hopped aboard some of Flying U's best bucking horses.

Cotton recognizes Gene Autry as the person who most influenced the showman in him.  During the 30's, 40's and 50's stock contractors had a lot of class, silver saddles, matched horses and a flair for showmanship.  Every cowboy rode in the grand entry during the heyday of rodeo in such places as Madison Square Garden in New York, Chicago, Houston, Fort Worth and Boston.  Cotton has always tried to bring some of that pageantry and color back to rodeo.

In addition to their responsibilities with the Flying U, Cotton and his wife, Karin, own and operate Cotton's Cowboy Corral, a Marysville, CA western wear store.  Both Cotton and Karin have pilot's licenses and Cotton has served on the PRCA Board of Directors.

The Rosser family lives a life that revolves around professional rodeo.  The spirit and showmanship of the old west is alive and well in the form of Cotton Rosser.  Life on the rodeo trail is not easy, but he manages to make a living doing what he loves...living the life of a cowboy!

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